| Title | Social marketing : new imperative for public health |
| Publication Type | Book |
| Year of Publication | 1985 |
| Authors | Manoff, RK |
| Pagination | ix, 293 p.: fig. |
| Date Published | 1985-01-01 |
| Publisher | Praeger |
| Place Published | New York, NY, USA |
| ISBN Number | 0275901432 |
| Keywords | case studies, health education, hyedmed, mass media, social aspects, social marketing, tp29 |
| Notes | Includes references and index |
| Custom 1 | 144 |