This article outlines a strategy for marketing the information products and services of the Water and Sanitation Information and Documentation Centre (MAJIDOC) of the Water Resources Institute of Dar es Salaam, Tanzania.
| Title | Marketing of information in the water sector in Tanzania : a strategy for MAJIDOC |
| Publication Type | Journal Article |
| Year of Publication | 1992 |
| Authors | Michael, BP |
| Pagination | p. 95-98: 1 tab. |
| Date Published | 1992-01-01 |
| Keywords | costs, information dissemination, information services, libraries, marketing, sanitation, tanzania, water supply |
| Abstract | This article outlines a strategy for marketing the information products and services of the Water and Sanitation Information and Documentation Centre (MAJIDOC) of the Water Resources Institute of Dar es Salaam, Tanzania. It discusses the market environment, resource requirements and objectives of the marketing strategy, and presents an action programme involving internal and external promotion through various types of media and activities. A marketing budget plan is included. |
| Notes | 1 ref. |
| Custom 1 | 204.3, 502 |
