Sustainability of rural sanitation : integrating community-led total sanitation (CLTS) and sanitation marketing

Sanitation marketing and Community-­led Total Sanitation (CLTS) are relatively new demand-­led approaches for sanitation promotion. Whilst their promotion proces ,
target audiences and addressed behaviour changes differ, both approaches refer to the concept of the ‘sanitation ladder’ i.e. incremental improvements rather than
top-­down technology adoption. Consequently, both reflect the increasing emphasis for understanding the households’ current sanitation behaviours and determinants
for sanitation adoption or improvements in order to find the most appropriate (combination of) sanitation intervention(s). However, it has been recognized that sanitation demand and behaviour change will not be sustainable without an efficient supply side and, as a key factor, governmental and institutional arrangements
that provide a supportive enabling environment for sanitation demand and supply. [authors abstract]