Training local masons on the DQ Selling® approach for door-to-door sales of sanitation products in rural areas.
| Title | Door-to-door sales of toilet installation services : lessons from Ethiopia |
| Publication Type | Briefing Note |
| Year of Publication | 2024 |
| Authors | Mebrate, E, Osterwalder, L, Ebrahim, M |
| Corporate Authors | IRC |
| Secondary Title | Learning note |
| Pagination | 20 p. : 1 box, 8 fig., 3 tab. |
| Date Published | 06/2024 |
| Publisher | USAID Transform WASH |
| Place Published | Addis Ababa, Ethiopia |
| Publication Language | English |
| Abstract | USAID Transform WASH recognized the effectiveness of door-to-door promotion and installation services over selling sanitation products at a fixed location. The team developed low-cost toilet upgrading options to be offered by local masons. Collaborating with the sales consulting firm Whitten & Roy Partnership, the project trained the local masons and business facilitators on a new sales and sales management approach, DQ Selling®, to optimize door-to-door sales. The DQ Selling® approach aims to improve the sales performance by enhancing customers' ability to make well-informed decisions. This learning note provides an overview of this sales and sales management approach, detailing the implementation and the results achieved in improving sanitation in rural Ethiopia. |
| Notes | Includes 5 ref. |
| Citation Key | 91203 |
