Stresses the need for library and information professionals to adopt a pro-active approach in marketing their services in the context of basic marketing principles, with special reference to sub-Saharan Africa.
| Title | Management and marketing of information services in Africa |
| Publication Type | Journal Article |
| Year of Publication | 1993 |
| Authors | Nawe, J |
| Pagination | p. 52-57 |
| Date Published | 1993-01-01 |
| Keywords | administration, africa, information dissemination, information services, marketing |
| Abstract | Stresses the need for library and information professionals to adopt a pro-active approach in marketing their services in the context of basic marketing principles, with special reference to sub-Saharan Africa. |
| Notes | Includes references |
| Custom 1 | 502 |
